The Hearing Instrument Manufacturers' Software Association (HIMSA) was founded at the beginning of 1993 with the objective of developing, marketing and supporting Noah – one standard for integrated hearing care software.
HIMSA is a privately owned company, but it operates much like a consortium – all suppliers within the hearing care industry who are HIMSA members have a significant say in the running of HIMSA and in how the standard evolves.
Today, over 140 companies support the Noah software standard. The largest portion of these companies are hearing instrument manufacturers, representing a market share of approximately 90 percent. These manufacturers have either released Noah-compatible software or will do so in the near future.
HIMSA is based in Copenhagen Denmark. HIMSA's single largest market is served by its U.S. subsidiary in Minneapolis, USA. Nearly 14000 copies of Noah have been registered in North America as of January 2018, and over 90 percent of dispensing locations in North America use Noah.
Noah is also available in localized versions for over 25 markets. As of January 2018, total Noah registrations amounted to more than 38000 units worldwide.
In 2002, HIMSA released NOAHlink, a hardware interface for programming hearing instruments. As of January 2018, over 75000 NOAHlink units have been sold.
In October 2016, HIMSA released Noahlink Wireless, an interface which provides completely wireless programming between your computer and Bluetooth Low Energy (BLE) enabled hearing instruments. As of January 2018, over 62000 Noahlink Wireless units have been sold.