The Hearing Instrument Manufacturers’ Software Association (HIMSA) was founded at the beginning of 1993 with the objective of developing, marketing and supporting Noah – one standard for integrated hearing care software.

HIMSA is a privately owned company, but it operates much like a consortium – all suppliers within the hearing care industry who are HIMSA members have a significant say in the running of HIMSA and in how the standard evolves.

Today, over 100 companies support the Noah software standard. The largest portion of these companies are hearing instrument manufacturers, representing a market share of approximately 90 percent. These manufacturers have either released Noah-compatible software or will do so in the near future.

HIMSA is based in Copenhagen Denmark. HIMSA’s single largest market is served by its U.S. subsidiary in Minneapolis, USA. Noah is now installed on an estimated 50,000 PCs in North America as of January 2021, and over 90 percent of dispensing locations in North America use Noah.

Noah is also available in localized versions for over 25 markets. As of January 2021, Noah is now installed on an estimated 130,000 PCs in over 150 countries.

In October 2016, HIMSA released Noahlink Wireless, an interface which provides completely wireless programming between your computer and Bluetooth Low Energy (BLE) enabled hearing instruments. As of January 2021, over 100000 Noahlink Wireless units have been sold.