by Arild Rasmussen,
Managing Director

There is no escaping it. 2020 has been a very hard year for hearing care professionals, the hearing care industry and for the world as a whole. COVID-19 has caused massive changes in the way we live and work.

At HIMSA, working from home has become the norm, and meeting software a vital tool to complete our work.

Through our contact with our member companies and distributors, we can also see that they have also found the means and methods to continue our cooperation through these trying times.

If there is a silver lining in all this, it is this ability shown by the industry to adapt to this crisis. Tele-audiology has taken wing as hearing care professional worldwide continue to reach out to their patients in these try times using new technology and novel solutions.

We salute hearing care professionals and the hearing care industry for this resolve to continue their very important normal work in these very abnormal times.

As I write, the first vaccines have been distributed in several countries. Time will tell if this will mean the beginning of the end of this crisis and a return to a more normal existence.

Season’s Greetings to all hearing care professionals worldwide.

Stay safe, and we look forward to our continued and improved cooperation in 2021.

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