by Scott Peterson, V.P. of
New Product Development

HIMSA would once again like to thank everyone who visited our booth at the EUHA congress in Nuremberg and helped us celebrate our 30th anniversary.

And what better way to celebrate than with a successful year for Noah ES!

After launching in 2022, 2023 has been the year for Noah ES to establish itself in the U.S. and EU markets. With the help of our member companies and Noah ES subscribers, Noah ES has finally reached critical level of market penetration in these markets.

Also in 2023, HIMSA also released the Noah ES API, allowing HIMSA member companies to integrate with Noah ES. In fact, the first management system has already completed their Noah ES integration!

With this solid foundation in place, hearing care businesses can look forward to several new and exciting Noah ES initiatives in early 2024. Stay tuned to our newsletter in the coming month’s for more details. You won’t be disappointed.

As a small token of our thanks, HIMSA will extend our tree planting initiative for the remainder of the year. This means that in January 2024, HIMSA will automatically plant a tree for each Noah ES user account created between the EUHA show and December 31st.

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